Website refresh

Modernise your existing website

Your website works, but it doesn't look or feel right anymore.

Maybe it's outdated, slow, or just not converting like it should. You don't need a complete rebuild, you just need a refresh.

I'll update your design, improve the user experience and optimise performance while keeping what's already working.

It's ideal if you:

  • Have a website that's functional, but looks dated
  • Are embarrassed to share your current website with prospects
  • Have good content, but poor presentation
  • Need a better mobile experience
  • Want to improve conversion rates without rebuilding everything
  • Have outgrown a DIY website builder but like the structure
  • Are losing visitors due to slow load times or confusing navigation.

How it works

This is a focused redesign that modernises your website whilst preserving your SEO, content and structure.

Design modernisation

We will perform competitor analysis and create a mood board in order to update your visual design to current standards. Fresh typography, colour schemes, layouts and professional styling that reflects your brand properly.

User experience improvements

Streamline navigation, improve call-to-actions, optimise page layouts and make it easier for visitors to find what they need and take action.

Performance optimisation

Speed up load times by optimising images, cleaning up code, reducing bloat and implementing best practices for performance.

Mobile refinement

Ensure your site works beautifully on all devices with improved responsive design and mobile-first considerations.

Content enhancement

Reorganise, rewrite or refine existing content for clarity and impact. Better headlines, clearer messaging, and stronger calls-to-action.

Technical updates

Update outdated plugins, fix broken elements, improve security and ensure everything works smoothly under the hood.

You don't always need to rebuild

A refresh focuses on what matters: making your existing site look professional and perform better. We keep your domain, your hosting, your content structure and your SEO rankings intact.

What's included

Turnaround is typically 2 to 6 weeks, depending on the size of your website and scope of changes.

Prices range from £750 to £3000 depending on your needs.

  • Modernised design and visual refresh
  • Improved user experience and navigation
  • Performance and speed optimisation
  • Mobile experience refinement
  • Content reorganisation and enhancement
  • Technical updates and fixes
  • SEO preservation
  • Testing across all devices.

You get a website that looks current, performs better and converts more visitors without the cost or disruption of starting over.

Let's modernise what you have

Keep what works. Improve what doesn't. No need to rebuild from scratch.

Optional extras

Want more support or a few upgrades?

Reporting

Monthly reports on how your site is performing.

Out of hours response

Need help outside of regular business hours? I've got you.

Confidence coaching

I'll show you how to use and update your site without stress.

Digital spring cleaning

Is your website cluttered with content? I'll clean it up before we launch the new one.

Frequently asked questions

How is this different from a full website build?

A refresh works with your existing website structure, content and framework. We're updating and improving rather than rebuilding. It's faster, more affordable and less disruptive than starting from scratch.

Will I lose my Google rankings?

No. We preserve your URL structure, content and SEO elements. Your rankings should remain stable and often improve due to better user experience and performance.

Can you refresh websites built on any platform?

Yes, I work with WordPress, Shopify, Webflow, Squarespace, Wix and many others. The approach varies by platform, but the result is the same: a better-looking, better-performing website.

What if my website needs more than a refresh?

I'll be honest if I think you will be better served by a rebuild. During my initial review, I'll assess whether a refresh makes sense or if starting fresh would give you better value.

Can I see what it will look like before you make changes?

Yes, I'll provide design mock-ups or a staging website for your review before making changes to your live site. You will approve the direction before implementation.

How much input will I have in the design?

As much or as little as you want. Some clients have a clear vision whilst others prefer guidance. I'll work with your preferences and provide recommendations based on best practices.

Will my website be down during the refresh?

No. All work happens either on a staging website or during off-peak hours. Your live site will stay operational throughout the process.

Ready to hit “refresh” on your website?

Let's give your website the update it deserves.