Analytics health check

Know what's converting, remove what's costing you

I'll audit your current analytics setup, recommend what you actually need and implement it, so that you can make better decisions with clear data.

It's ideal if you:

  • Have analytics set up but aren't sure what it's tracking
  • Want to start tracking conversions, sign-ups or campaign performance
  • Are running paid ads, but you don't know if they're working
  • Want to make smarter decisions based on real data
  • Are launching a new site or MVP and want to start clean.

What you get

Many businesses have analytics installed, but they're either wrong, not tracking anything useful, or not being used properly.

Here's what I do instead:

Step 1: Audit your current setup

I'll look at what you're already using (if anything), what it's tracking and what's missing.

Step 2: Recommend a proper setup

Depending on your goals, like running Google Ads, tracking conversions, understanding your traffic or identifying drop-off points, I'll suggest the right tools and setup. This might include:

  • Google Analytics, Tag Manager & Search Console
  • Product-focused analytics (like PostHog or Heap)
  • Privacy-focused alternatives (like Plausible or Fathom)

Step 3: Implementation

Once we agree on the setup, I'll install, configure, and test everything so you're collecting accurate, useful data from day one.

Step 4: Show you how to use it

I'll walk you through how to actually find and read the reports that matter to your business.

Pricing

Prices start from £280.

My pricing depends on the complexity of your setup and what tools are being implemented. You'll get a clear quote before work starts.

Ready to make data-driven decisions?

Stop guessing and start knowing what actually converts.

Optional extras

Want more support or a few upgrades?

Dashboard setup

Clean, simple dashboards so you can track key metrics at a glance.

Reporting & insights

Monthly reports with clear summaries and recommendations.

Frequently asked questions

How long does the health check take?

The audit and implementation typically takes 1 or 2 weeks depending on complexity. I'll give you a clear timeline once we have discussed your needs.

How do I get my website noticed by AI?

To get your website noticed by AI, focus on creating high-quality, relevant content that addresses your audience's needs. Use clear headings, keywords and structured data to help AI understand your content better. Additionally, ensure your site is fast, mobile-friendly and has a good user experience.

Do I need Google Analytics, or is there an alternative?

Google Analytics is powerful and free, but not the only option. Privacy-focused tools like Plausible or Fathom are simpler and better for GDPR compliance. Product-focused tools like PostHog work well if you're tracking user behavior in detail. I'll recommend what fits your needs best.

What's the difference between Google Analytics and Google Tag Manager?

Google Analytics tracks visitor behavior on your site. Google Tag Manager is a tool that makes it easier to install and manage tracking without touching code. Tag Manager gives you more flexibility to track custom events and conversions.

How do I know if my analytics are set up correctly?

That's exactly what the health check covers. I'll audit your setup to check if tracking is firing correctly, if data is being collected accurately, and if you're capturing the metrics that actually matter to your business.

Can you help me track conversions from my ads?

Yes, absolutely. If you're running Google Ads, Facebook ads or other campaigns, I'll set up proper conversion tracking so you can see which ads are actually driving results.

Will this work with my existing website builder or CMS?

Yes, I work with most platforms — WordPress, Shopify, Webflow, Squarespace, custom sites, and more. The implementation method varies, but the end result is the same: accurate, useful data.

Heard enough?

Let's see what I can do for you.